|Other titles||Brand laws ...|
|Contributions||Kansas. State Brand Commissioner.|
|LC Classifications||KFK246 .A3 1953|
|The Physical Object|
|Pagination||19 p. ;|
|Number of Pages||19|
|LC Control Number||78315407|
On average, 5 to 7 brand impressions are necessary before someone will remember your brand. Consistent branding is a requirement when communicating with existing customers. Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility. I recently finished reading The 22 Immutable Laws of Branding by Al Ries and Laura Ries and, since I found it to be particularly valuable, thought I would share with you the main points from the book.. Even though the book was published in (just as the Internet was starting to take off), the laws still apply today (they are, as the authors say, “immutable”). PERTINENT LIVESTOCK BRAND LAWS TITLE 3 OF THE LOUISIANA REVISED STATUTES LOUISIANA DEPARTMENT OF AGRICULTURE AND FORESTRY CHAPTER 7. BRANDS, GRADES, AND INSPECTION PART I. BRANDS AND MARKS § Definitions As used in this Part, the following words shall have the following meanings ascribed to them. When brand inspection is required, an original or supplemental brand inspection certificate must accompany the cattle. A Bill of Sale or Consignment (Yellow Slip) must accompany all cattle transported within the state when no brand inspection or salesyard outbilling is required.
Brand inspection of cattle is mandatory. Inspections are generally arranged by the owner of the livestock to be sold or transported, and it is the inspector's job, among other things, to determine whether the purported owner is in lawful possession of the livestock. Brand inspectors must certify that the shipper or seller is the legal owner of the livestock prior to issuing a brand certificate. All lost, missing, strayed and stolen livestock fall under the jurisdiction and control of the Brand Inspection Division. The Livestock Inspection Program is dedicated to providing asset protection for the livestock industry by recording brands, licensing feedlots and public livestock markets and by conducting surveillance and inspection of livestock at time of sale and upon out of state movement. California Brand Book, brand registration & inspection program protects cattle owners in California against loss of animals by theft, straying or misappropriation. Bureau of Livestock Identification. Printed copies of the California Brand Book () are no longer available. CDs of the Brand Book can be purchased for $ which.
The Nebraska Brand Committee was created by the Legislature in to inspect cattle and investigate missing and/or stolen cattle. It is a self-supporting cash fund agency. Its operating funds come solely from fees collected for brand recordings, brand inspections and registered feedlots and dairies. B. Recorded Brands The basic premise of Colorado brand law, supported by both criminal and civil penalties, is that it is unlawful to mark cattle or horses with an owner's brand without the owner's permission, or to use any brand not recorded with the state board12• A brand can be put on either side of livestock. THE 22 IMMUTABLE LAWS OF BRANDING The Law of Expansion: The power of brand is inversely proportional to its scope. The emphasis in most companies is on the short term. Line extension, mega branding, variable pricing and a host of other sophisticated marketing techniques are being used to milk brands rather than build them. The Brand Law does not provide for compulsory branding of Livestock; however, it is a misdemeanor under the Law for anyone to brand livestock by burning into the hide of a living animal without first having the brand recorded in the office of the Livestock Brand Commission in Baton Rouge, Louisiana.